Queen Of Cold Icy Tones!

The newest and hottest product to hit the market is the Silver Blonde Shampoo and Hair Mask for blonde hair.

This dark purple shampoo, and mask in a sleek pink jar is packed with unrivalled violet pigments to neutralize the yellow and warm undertones in your hair. Plus, it has the magic to enhance white, blonde and gray tones. As a bonus, it moisturizes, strengthens, restores, nourishes and soothes your hair.

Why do I need a silver shampoo for bleached hair?

Dyed or bleached hair is often dry, and often after a visit to the hairdresser, the color can turn yellow, as bleaching hair naturally brings out the warm tones. This is enhanced by the use of inappropriate conditioners, harsh water, intensive sun and sea water. This is where the silver shampoo comes to the rescue. When washing, it releases purple pigment that helps to restore the hair's cooler tones.

But why purple?

Because purple is the opposite of yellow, which means it neutralizes brassy, yellowish undertones, which particularly cool or icy blonde tones definitely don't want in their hair. Regular use of a silver shampoo will help to keep warm undertones in check, while also refreshing your hair color.

We recommend the new RICH Silver Blonde range to help maintain the cool tones of blonde hair. The anti-yellowing mask neutralizes warm tones, deeply moisturizes hair and gives it a satiny-soft finish and shine.

What to look out for?

As silver shampoos can be a little drying on the hair, we recommend you include other RICH products in your hair care routine - shampoo, conditioner and hair oil. Wash 1-2 times a week with the silver blonde range and use moisturizing products the other times.

If you need extra moisture, we recommend RICH Intense Moisture Shampoo + Intense Moisture Conditioner + Argan Oil Elixir. However, if you want more volume, then we recommend RICH Volumizing Shampoo + Volumizing Conditioner to give your hair more volume and nourishment.

Try RICH Silver Blonde products and confirm that achieving beautiful frosty tones has never been so easy!