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About Us

Welcome to the RICH way of life

Add a little luxury to every day with exclusive hair care tailored to your unique needs.

We are RICH

In essence, we are a hair care line, and we aim to deliver the highest quality at attractive prices worldwide. We have operations in various locations around the globe and you can also find our products in world-famous beauty stores. Our products are crafted in Europe using the finest ingredients.

Our mission

RICH Hair Care is an award-winning professional hair care line, delivering the highest quality in innovative products at a modest price. We all want luxurious hair every day without time-consuming and expensive in-salon treatments. RICH promises fast-acting products that deliver outstanding results!

Expert development

Our products are carefully crafted, created and tested by our in-house experts and are made for all types of hair. Our formulae provide the ultimate in hair care, including shampoos, conditioners, hair treatments and styling essentials. RICH’s selection showcases moisturising, strengthening, color-safe and volumising ranges.

Naturally RICH

Our products are inspired by nature and our formulas are infused with key ingredients such as pure botanicals, luxurious oils and restorative proteins to condition, nourish and enhance your hair’s natural beauty. We carefully select our premium ingredients, which include argan, jojoba and marula oil, biotin, hyaluronic acid and cherry blossom extract. RICH products are paraben-free, and do not contain any harsh chemicals.

We care

We care about you, we care about the natural world, and we care about the future. Our products are all cruelty-free, and they are not tested on animals. Also, majority of our products are 100% vegan. And to show our care for the future and the planet, our packaging is 100% recyclable.

“ Millions of combinations, meaning you get a totally unique piece of furniture exactly the way you want it.”

“ Great tags, Millie has got used to it, nothing like the old tin tags of years gone by. Light weight and great colours available.”

“ Amazing product. The results are so transformative in texture and my face feels plump and healthy. Highly recommend! “

“ Millions of combinations, meaning you get a totally unique piece of furniture exactly the way you want it.”

“ Great tags, Millie has got used to it, nothing like the old tin tags of years gone by. Light weight and great colours available.”

“ Amazing product. The results are so transformative in texture and my face feels plump and healthy. Highly recommend! “

We pride ourselves on have a team of highly skilled

Slava Fedutik

- Founder, Chief Creative

Jennifer C.

- Founder, CEO

Valeriia Nadopta

- Founder, C0O